Car Hire research
Work together in groups of 2-4 students from your module. You should inform your tutor in writing of your group members. You may not subsequently change group without the agreement of your tutor. Each member of the group should play the part of a trainee manager in the company. Each person should take on a particular role – (e.g. trainee branch manager, trainee marketing manager, trainee staff manager, trainee IT manager, etc); agree the roles between the members of the group. You will have the opportunity in Week 11 to interview the senior management to seek further information regarding the requirements. One of your tutors will play the role of a manager within the company. You may make any reasonable assumptions where the information is not available in the Case Study – but should not extend the scope of the system. You should note any assumptions you have made. Consider the Case Study and carry out the following tasks. 1. Produce a written report (consisting of the individual reports and the group report) for the Chief Executive. (You should have a fairly good draft available by Week 11; the final report has to be handed in during Week 13). (80%) 2. Prepare a presentation of the key points of your report for Week 14. (20%) Your presentation will be to your tutors who will play the parts of Senior Management within the company
Each individual member of the team should carry out the following task (Task 1) for a different company. (These will help the group with Task 3).
| || |Report on a chosen company in the Car Hire sector | |Select a company in the Car Hire sector Carry out some research on the company – including review of the Annual Report and Accounts, consideration of physical car hire centres and viewing of website(s). Write a brief report (around 4 sides of A4) summarising key aspects of the business. Include an overview assessment of the likely information processing requirements for the business. | || |The group as a whole should carry out Tasks 2-7 below.
| || |Organisation Chart (Current) for Star Cars and a description of the type of structure | || || |
| || || |a. Screen dumps from the websites of four competitor firms – a small number of relevant pages for each b. brief description of each of the competitors – size, market, locations, etc c. Commentary on what each site contains, what facilities it offers d. criticism and comparison of the sites. | || |
| || |Processes and data storage for the firm’s proposed website | |a. Use Case Diagram showing the main processes and actors for the proposed website b. Entity Relationship Diagram (Logical Data Model) showing the main entities about which data will need to be stored – plus attributes | || |
| || |Design for the new website | |a.Tree structure showing links between pages. b. Develop a ‘House Style’ for your system: define typeface and colours used, produce sketches of four sample pages – including the home page c. Rationale for your design and comparison with competitors’ sites | || |
| || || |These should be brief, and should include: date and time of meeting, who was present, brief summary of discussion, decisions made and action points. | || |
| || |Learning from the exercise | |a.What did you learn from the tasks? Consider technical skills, team-working, fact-finding techniques, understanding how an organisation operates etc. | || |Presentation of written report Use a standard business report style – including numbered headings and sub-headings. A Title page should be added showing the names and/or student ids of all group members. Each member should sign to confirm that their details are correct. A Contents page should be added. There should be a reference list detailing all books, journals, web-sites, etc. that you have cited within your report All parts of the report (group and individual) should follow the same format – and the parts of the report should follow on from each other. The report as a whole (including both group and individual parts) should be bound. Comb binding is preferable. Each page of the individual element of the report (Task 1) should indicate the author. Each page of the group part of the report (Tasks 2-7) should be initialled by every team member as 'Checked and agreed'. Every member of the group is responsible for every page of the group part of the report – so you should notindicate the author of particular parts.
Spoken Presentation (20%)
The presentation should cover the main points of the written report. The group should plan the presentation to ensure that the team parts of the report are covered by members of the group and that each individual talks about his/her own individual task.
The group's presentation should last around 20 minutes. Each member of the group should take part in the presentation (so each person will talk for around 5 minutes or so). If your talk goes on for more than 25 minutes, you will be asked to stop and your group will be downgraded as a result.
You should consider how you could make the talk interesting and clear. For example:
· plan your talk well, keep to the main points, consider how much or little detail should be in a short talk; · look at your audience while you are talking;
· avoid reading from a prepared script – instead make short notes of the main points in large letter that you can refer to without looking down for any length of time;
· use visual aids (e.g. OHP slides, MS PowerPoint slides, whiteboard) where appropriate;
· remember you are supposed to be talking to one or more senior managers of a retail group (not to computing specialists), so consider your vocabulary and what is the appropriate level of detail. 10% will be given for teamwork in presenting the group part of the work 10% will be given for the presentation of the individual task
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