The Ballot or the BulletThe Ballot or the Bullet
For this essay we had to choose a Speech tor do a Rhetorical Analysis on. I choose The Ballot or the Bullet by Malcom X.
For this essay you will select a “text,” either a speech or an ad, and analyze its use of the modes of persuasion. After analyzing the text to identify its persuasive strategies, compose an essay of 600-700 words in which you state and fully explain the results of your analysis.
Select your topic from the following two options:
Option 1: Historical Speech Analysis
Select a major historical speech and analyze the speaker’s use of the modes of persuasion. You may choose from the list of American Rhetoric’s Top 100 speeches, or propose something else.
Whatever speech you select, you will need to watch/read it several times and take notes to gather observations and quotations to support your essay. You may refer to videos and/or use transcripts to verify your quotations.
Whether you choose Option 1 or 2, your essay should adhere to the following general
I. Introduction (may be more than one paragraph)
a. Some background information on the speech or ad: Where and why was it given, or where did it appear and what is it for?
b. The primary rhetorical purpose of the speech or ad: What is the speaker/ad trying to accomplish? What is the thesis or main idea? (Ads always guide the viewer to buy the product, but the main idea is more complex than that. Why should you buy it? To make you cool? To make you more attractive to potential romantic partners?)
c. Audience: Who is the audience? Consider the probable age, gender, race, class, education level, marital status, political inclination, or lifestyle of the audience. Keep in mind that there is no such thing as a general audience. Use clues from the context and content of the speech or ad to identify the specific audience.
d. A brief summary of the speech or ad’s contents, including the major supporting points or themes the speaker discusses or major textual and visual features of the ad.
e. Your thesis, which is your assessment of HOW the speaker attempts to persuade his or her audience, or in other words, which persuasive strategies the author or ad uses.
a. A detailed description and discussion of the persuasive strategies used in the speech or ad, including, but not limited to its appeals to character, logic, and emotion, and HOW each is intended to affect the audience (at least one paragraph for each strategy).
b. Analysis of specific examples of the speaker or ad’s persuasive strategies.
c. If applicable, discuss visual details along with textual elements. Examine the use of color, spatial arrangement, text placement, images, presence or absence of human figures, perspective, etc.
d. If applicable, discuss any logical fallacies contained in the speech or, more likely, the ad.
III. Conclusion: Evaluate the ad or speech. What is your assessment of the speech or ad’s probable effect on its intended audience?
Tips: Keep in mind that you are writing an analysis, not a summary or response. You should not simply list the different types of appeals or strategies used; instead you should closely examine each type, provide specific examples, and explain HOW it is intended to affect the audience. Also, stay objective. Avoid commenting on whether you agree with the speaker’s arguments or position. This might come up in the conclusion but should not be the focus of the essay. Instead, concentrate on HOW the author attempts to persuade his or her audience.
Also don’t forget to cite all sources correctly following MLA style and to include a Works
The Ballot or the BulletThe Ballot or the Bullet Paper details For this essay we had to choose a Speech tor do a Rhetorical […]