24 August 2015

After the review of your writing efforts, the vice president of sales and marketing is developing a marketing plan in the product category that you have chosenMKTG 240 – FINAL PAPER
Dr. Kay
After the review of your writing efforts, the vice president of sales and marketing is developing a marketing plan in the product category that you have chosen. She is considering several different segments of the market and how to allocate funds. Her budget is limited, however. She has to determine the priorities for the next year and consider some marketing efforts that could be effective. The first paper that you submitted has gotten her attention, but she wants improvements (be sure to polish and improve what you have written). She wants you to provide a plan to reach the segment, merging what you have already written into a paper with the following outline. 1. INTRODUCTION: write a short paragraph that introduces the topic of the paper. 2. THE MARKET: Review and improve your description of the important competitive and consumer factors that affect the product that you have choses. Be sure to discuss the characteristics of companies and brands that are directly competing in the category that you have chosen to work. 3. FIVE SEGMENTS: Clarify the five different potential (and attractive) customer segments that could be targeted. Describe each segment specifically and clearly, applying the four factors to each segment to create a precise profile of each consumer segment.
4. TARGET SEGMENT GOAL
In this section, you clarify your target strategy by identifying ONE market segment that you think provides an attractive opportunity. Match that ONE segment to ONE brand. (For example, White Castle could target the “heavy user” segment in the quick service restaurant category.) Note that the customers that you target do not need to be the “biggest” segment in the category. Provide clarification, giving the reasons that this segment is an attractive opportunity, providing strengths and weaknesses of the plan.
Explain the specific goal of your targeting strategy or what you want to accomplish. For example, one goal could be to attracting a new segment of users to the category, and thus to increase sales. Another goal could be to increase the loyalty of existing customers to your brand by making them more satisfied (and make it less likely that they will switch to another brand). And yet another goal would be to expanding purchases of your product by getting customers to buy more frequently.
In describing your marketing strategy, you may need to refine or clarify the profile of your customer segment. In developing you strategy, be sure to explain precisely why this is an attractive customer segment in the product category and the specific appeal of the brand to that segment. Explain the marketing connection of the brand to target segment. What could make your particular brand attractive to that particular segment?
4. POSITIONING, BRANDING, AND THE MARKETING MIX:
The next part of the paper is execution. Propose specific marketing actions that you would take, along the lines of the marketing mix (the 4 Ps). There are four strategies that need to be discussed.
PRODUCT and SERVICE STRATEGY: What type of product is it (for example, is it an impulse product, convenience product, a shopping product, a specialty product, etc.)? Does the brand compete on the basis of a product or a service, or both? Is the product line of the brand extensive and is the brand well known or innovative? Are there many brands competing in the category, or only a few? Use marketing terminology to describe that product and its brand appeal.
PLACEMENT and DISTRIBUTION STRATEGY: What type of distribution is being employed? Is there a lot or a little distribution (intensive, selective, or exclusive)?
PROMOTION and COMMUNICATION: There are three promotional elements that you need to discuss in your paper. First, what is the message or advertising theme that you propose? Second, what is the media that you want to use? Third, explain what your choice of media would imply for the budget (for example, TV advertising is very expensive while billboards cost less, so explain that what you want to do is realistic and feasible).
PRICING: What is the pricing strategy? Is the pricing of the brand high or low compared to your competitors?
Each of these above marketing mix factors are related to each other. Each factor should contribute to make the marketing strategy a success. Each should be clearly explained.
5. EXECUTIVE SUMMARY
Write a summary that is less than one page when you have completed your plan. The executive summary is a concise brief description of your plan. When you submit this report, make this page the first page of the report that you submit.
Checklist for Paper
Content:
1. Does the paper profile the segment in detail and in multiple dimensions (using several descriptive factors)?
2. Does the paper explain the possible strengths and weaknesses of marketing to the segment?
3. Does the paper examine the potential brand image appeal to the target segment?
4. Is there a clear strategy?
5. Does the paper present a plan that discusses the decision for each element of the marketing mix as it applies to marketing to the particular target segment (and only that segment)?
6. Is there good research to support the content, and reference provided?
Organization, Research, and writing:
7. Is the writing clear and concise? Does the writing meet business writing professional standard? NOTE: be sure to review all the business writing tips. Wikipedia also has great writing suggestions for the voluntary authors who write publications for the site.
8. Does your paper make an appealing case for a realistic opportunity for marketing? Are marketing terms used, and used correctly?
9. Are there headings to differentiate sections? Is the paper paginated? Did you use spell check? Is it formatted (one inch margins, ten point fonts).
10. Are all research references properly footnoted, including any references to advertisements that are being discussed? Is there supporting information included an appendix? If you make specific store observations are these clearly documented and referenced in terms time and location?
Writing Business Letters and Reports:
Writing is that essential skill to develop –do this while you are in college!
Business writing is an important business skill. When you get a job, your boss will not correct your writing, she will, more likely, just fire you. Business writing differs from poetry, prose, or even business journalism. Good business reports are written to inform managers, they tend to be very direct. They do not confuse; and they do not entertain.
Many businesses operate globally, hence business reports need to be understandable to people from other cultures who speak English as a second language. You should avoid all slang and idiomatic expressions. People in England do not play baseball, so they may be confused if you tell them about your “home run” marketing strategy.
Below are a just a few basic recommendations to improve your writing, based on my observations of common mistakes. While a few recommended rules listed below apply to business documents, effective writing is evident in that CARE that you take in EDITING your own writing. Be sure you understand to whom you are writing and what their expectations are.
1. The primary rule of good writing:
The first draft never works; rewrite until the report, letter, or paper is clear and interesting.
2. The “take a second look” rule:
Look at it a few days after your think it is finished to see it with fresh eyes –you will likely discover a few mistakes.
3. KISS (Keep it short and simple):
• Use direct language, simple and clear words, rather than complicated and obscure phrasing.
• Use commonly understood words (your business customers and clients may not be from the USA, so use words that even people from other cultures will understand).
• Write short, clear sentences with correct spelling and grammatical forms. Don’t say “their” when you mean “there” or “they’re.”
• Express one idea per sentence –especially avoid those long “run on” sentences.
• Eliminate unnecessary words if they do not add to the meaning.
• Use no more than three prepositional phrases per sentence.
• Use no more than three numbers (or percentages) per sentence
• Avoid jargon, idioms, or complex metaphors. For example, if you write, “there are tons of people who do marketing” this is idiomatic. A simple rule to follow is to avoid sounding like you are still in high school.
• Avoid acronyms and abbreviations, unless these are appropriate to the context.
• Avoid double negatives; they suggest that you are incompetent and uneducated.
• It is always good to be critical and focused, but do not needlessly attack others.
• Be neither overly humble nor overly brash.
4. Write forceful and interesting reports, especially those that state marketing problems and offer creative insights to their solution.
• Use active rather than passive voice (unless passive is clearly better).
• Use words with concrete or specific meaning, not overly broad generalizations.
5. Try to use marketing terms, but use them correctly and appropriately.
For example, terms such as “cannibalization” and “segmentation” have definite meanings that express clear business problems. Using these terms, and using them effectively –this demonstrates your mastery of the concepts and improves your grade. If you have doubts about the meaning of a marketing term, thoroughly check them before using the terms.
6. Presentation matters! Use standard one inch margins. Paginate! Use headings for clarity, not for filler. Run the spell check. Get reference right. Staple the paper, never hand in a paper with a crinkled corner (it looks unprofessional). Pictures only matter if they relate to content, such as an example of an advertisement, and it should be referenced in the text and explained. (This is all common sense –in other words, you need to follow common business presentation standards.) While I grade for content, presentation very much enhances the impact of content.
7. Finally, do some library research! It is very important to the paper grade. You cannot do a good paper without it. This is not very difficult. But this involves more that looking up something on Wikipedia. Try to find a substantial article in Business Week or Fortune on the industry that you are examining in the paper that will provide some background. Business Week is available online, but many more sources are available through the links to articles on the library website.

24 August 2015,
 0

After the review of your writing efforts, the vice president of sales and marketing is developing a marketing plan in the product category that […]


24 August 2015

Plan a complete worship service for the Ravenswood Covenant Church  Plan a complete worship service for the Ravenswood Covenant Church
Paper details 
Watch Living Worship [DVD].by Caccamo, James F., Todd E. Johnson, and Lester Ruth. Brazos Press, 2010. ISBN: 978-1587432958,


Make sure you understand the main ideas like worship as revelation and response, the difference between monastic and catedral worship, and so on. These ideas should appear in your descriptions of the liturgical and theological rationale for your choices in the liturgy.
Final Project
Fall, 2014
Imagine yourself in this scenario: Leslie Hodgkinson, who has served Ravenswood Community Church for over 20 years, is now leaving her position as Director of Worship and the Creative Arts. You have been asked to assume her duties for a one year trial period. If all goes well you may be asked to continue with this church after the trial period as their new Director of Worship.
After a few months you have been given the task of planning the Palm Sunday service for Ravenswood. Phillip Staurseth, the new lead pastor, has asked for a highly detailed description of the service. He wants to understand the reasons behind the choices you are making in the liturgy, and he wants to see if you have a good grasp of the values and priorities that Ravenswood holds dear.
Pastor Phil has communicated to you that Ravenswood is willing to make some changes in the worship if they believe it will help them in their mission to their community. He cautions that there are other changes occurring in the church as well, and that any significant changes should probably be handled carefully. You may indicate where adaptive change is needed, as long as you include some strategy for how you will manage the change with the congregation.

The Worship Service Outline

Your plan for the service should include the following:
1) SUMMARY AND BRIEF OVERVIEW OF PALM SUNDAY/PASSION SUNDAY (2 pages)
Provide a 500-word overview of Palm Sunday/Passion Sunday including its basic themes, brief history (if deemed appropriate), recommended Scripture texts, and recommended hymns. This overview shall include references for where information is derived (book references are expected). Information from the web is permitted insofar as it taken from reputable sites and is cited appropriately in the overview. This material may be drawn from denominational worship books, liturgical resources, or from web-based resources, but must be properly cited.
2) ANNOTATED OUTLINE FOR A PALM SUNDAY/PASSION SUNDAY SERVICE (5 pages)
Draft an annotated outline for Palm Sunday/Passion Sunday worship. The format of this outline will resemble the case study assignments, with the addition of a column to note if you are making technical or adaptive changes from Ravenswood’s traditional services. A template is provided. In the columns provided, list each item in the liturgy, an explicit theological and liturgical rationale for the item, and an indication if this is normal practice, technical, or adaptive change for Ravenswood. This outline of the liturgy shall begin with the PRELUDE and conclude with the POSTLUDE. The outline must demonstrate the following characteristics:
     Faithfulness to the context at Ravenswood Covenant Church
     If you feel an element in the liturgy will require adaptive change, go ahead and put the element in, and note it will require adaptive change
     Excellence in theological and liturgical rationale
     Understanding of the dominant themes in Palm Sunday/Passion Sunday worship
     Critical engagement with the scholarly resources we have used in this course
     Creativity in the order of worship and elements suggested
     Sensitivity to issues of leading in change and planning how to manage change

3) APPENDIX A: HYMN/SONG LYRICS (1 page)
Append to this outline a document that includes in plain text, including punctuation, all the hymn/song/psalm lyrics to be sung during the worship on Palm Sunday. If from a hymnal, please designate which hymnal and the hymn number. If from a web resource, please be sure to check for punctuation, spelling, and gender inclusive language.
4) APPENDIX B: SCRIPTURE READINGS (1 pages)
Similar to Appendix A, append to the project a document that includes in plain text, including punctuation, all Scripture readings to be included. Please designate which translation will be used for each reading and why you selected that particular translation. We are a gender inclusive congregation and prefer that the readings be as inclusive as possible when it comes to reference to human persons. (i.e., “humankind” not “mankind”.)
5) APPENDIX C: OTHER READINGS AND PRAYERS (1 page)
Similar to the above appendices, append a document that includes, in plain text, with proper formatting and punctuation, all other readings and prayers that will be offered. These should be clearly labeled and should indicate whether they are to be prayed by a worship leader or by the congregation. When this material is not original, it should be indicated what resource it was drawn from. Plagiarism is not tolerated.
6) APPENDIX D: STRATEGIES FOR ADAPTIVE CHANGE (optional)
If you are making any adaptive changes, or are moving toward an adaptive change, describe your strategy for managing the change. You can put the element into the liturgy, as if you were at the end of the process of adaptive change, as long as you explain the strategy that has been employed leading up to this change.

Hints

·         Not all changes are either adaptive or technical: some are just changes.
·         There may be no such thing as a purely technical change – someone in the church is going to consider it a change in values or priorities. Even so, it may still be best to approach the change as technical.
·         Since you have been at Ravenswood for a few months, you may have been working through the early steps of adaptive change, knowing that you wanted to make some changes. Explain what steps you have already taken to work through any adaptive change, and what steps are still required.
·         In your reasons for doing certain things, it is generally not adequate to simply say “because we have done it that way in the past.” That is a valid reason, but there should be other reasons also given.
·         Be very specific in your instructions: Who will do each element? Where will it be done? Will they move from one place to another? Will the people be standing? Sitting? Kneeling? Facing the front? Facing each other?

Template for Submission

The following page can be used as a template for preparing your assignment.

WS518 Final Project
Name:
Palm Sunday Service: Ravenswood Covenant Church

Overview


Detailed Liturgy


Element
Rationale
Type of Change
[List the item in the liturgy, including who will do the action. If a text is associated, include an index here, such as (1), and include the text below]
[Explain how this works in the flow of the liturgy, any theological reasons associated with the liturgy, how it is consistent with Ravenswood]
[List whether this is no change, a technical change, or an adaptive change. If adaptive, include an index here and a strategy below.]

APPENDIX A: HYMN/SONG LYRICS


APPENDIX B: SCRIPTURE READINGS


APPENDIX C: OTHER READINGS AND PRAYERS


APPENDIX D: STRATEGIES FOR ADAPTIVE CHANGE

What has already been done:
What still needs to be done:


24 August 2015,
 0

Plan a complete worship service for the Ravenswood Covenant Church  Plan a complete worship service for the Ravenswood Covenant Church Paper details  Watch Living Worship […]


24 August 2015

Legal and ethical issues in information technologylegal and ethical issues in information technology
Paper details 
Assignment Instructions:

1. The ACM and the IEEE both have a code of ethics. Do some Internet research on the codes of ethics for these two organizations. Compare and contrast these two documents. Do they cover all of the same topics? Are there clauses that are in one, but not the other? Does this render one or the other inadequate? Consider both and explain what you would add to create a complete code of ethics for IT professionals.

2. You work for a large, multinational corporation. The CEO approaches you indicating that there has been a decrease in productivity over the past year, along with a decrease in the quality of work that is being produced. She believes that the root of the problem can be found in Internet and cell phone usage during working hours. The company uses key loggers and has access to all e-mail sent through the company e-mail system. It also has cameras placed on all floors of the building for security that record 24/7. Research the employees’ right to privacy and recommend a plan to address the CEO’s concerns.

Assignment Requirements:

Answer the Assignment questions in a Microsoft Word file. Word Count 1,200–1,500. Minimum ½ page of Abstract, 3 ½ pages of contents, 12 pt. double-spaced. Follow APA style guide including cover sheet, Table of contents, ABSTRACT, in text citations, and at least four references. When completing your Assignments, take a clear stand on whether a particular action or decision is right or wrong and then defend your position through the use of one or more of the practical ethical theories described in the book.

Textbook Information

Title: Ethics for the Information Age. 5th edition.
Author(s): Michael J. Quinn
ISBN: 978-0-13- 285553-2
Publisher: Pearson Addison Wesley

24 August 2015,
 0

Legal and ethical issues in information technologylegal and ethical issues in information technology Paper details  Assignment Instructions: 1. The ACM and the IEEE both […]


24 August 2015

Chrétien’s Lancelot exemplifies the idea of courtly love. Poems such as this one extolled the idea that there is such a thing as true love, and that true love is always moral even if it involves adultery. What is your reaction to Chrétien’s celebration of romantic love? Chrétien’s Lancelot exemplifies the idea of courtly love. Poems such as this one extolled the idea that there is such a thing as true love, and that true love is always moral even if it involves adultery. What is your reaction to Chrétien’s celebration of romantic love?
Paper details 
1.) The paper should be double-spaced.
(2.) Use a traditional serif font of standard size, such as Times Roman 11-point or 12-point.
(3.) Use standard margins, both top and bottom and left and right. Most word-processing programs use 1”
margins as the default setting, and that is fine.
(4.) Indent the first line of each new paragraph no more than ten spaces. (5.) Do not place extra lines between paragraphs.
(6.) Do not use decorative graphics or illustrations.

24 August 2015,
 0

Chrétien’s Lancelot exemplifies the idea of courtly love. Poems such as this one extolled the idea that there is such a thing as true […]


24 August 2015

Re-read A&P. Take notes on literary elements that you want to track in the film version.
1. Re-read A&P. Take notes on literary elements that you want to track in the film version.

2. Review the section on analyzing film in your text book (p. 1630).

3. Take notes on cinematographic elements you want to track in the film version.

4. Re-watch the film version of A&P. (To access the film, go to GALILEO, go to “Databases,” go to F and find “Films on Demand.” A&P should be on the main page; if not, just search for it in the search box).

* Take notes as you watch on both the literary and cinematographic elements you highlighted in your reading.

5. After watching, do a 5 minute free-write on ideas for possible essay topics.
Preferred language style   US English

24 August 2015,
 0

Re-read A&P. Take notes on literary elements that you want to track in the film version. 1. Re-read A&P. Take notes on literary elements […]


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