24 August 2015

Marketing Communication

Marketing Communication
Paper details

SCENARIO
Apple has unveiled a smartwatch TODAY (9th September 2014)- the Apple Watch – its first new product line since the first iPad and the death of its co-founder Steve Jobs.
The device runs apps, acts as a health and fitness tracker and communicates with the iPhone.
While rival smartwatches already exist, experts said Apple had a history of entering sectors relatively late and then changing their direction.
http://www.bbc.co.uk/news/technology-29128083 [date accessed 10/9/2014]

TASK
You are a member of an advertising agency appointed by Apple to advise them on an advertising strategy to launch this new product to consumers in a country of your choice. Prepare an advertising plan which should be written in report format to cover the following:
1. Outline the key advertising objectives
2. Identify some of the key messages which can be used in the advertising campaign
3. Present an overview of the key segments/targets with justification 
4. Recommend a schedule of advertising activities plus associated costs, over a 3 month campaign. *
5. Provide an outline BUDGET
6. In conclusion outline measures which can be used to evaluate the effectiveness of your advertising plan.
7. Presentation including structure, visual impact, logical development, and referencing clarity of expression.

Please note, you are responsible for identifying media costs such as advert placement in newspapers, magazines. You are not required to provide costs for media production (e.g. filming, artwork where necessary)
*Present the media schedule in tabular form to save your word count.

Assessment criteria:

To achieve a Pass grade:

 Students will develop an advertising / PR plan which contains an attempt at each of the above listed components.

 Research and knowledge of the topic and ‘product’ area will be demonstrated by use of appropriate referencing and acknowledgment of sources within the submission.

 The submission will demonstrate the students’ knowledge of how their proposals will support/contribute to the other elements of the marketing mix, i.e. product, price, place.



To achieve an excellent grade:

 The student will meet the criteria listed above for a Pass, and in addition will develop a plan that is coherently written and well integrated to demonstrate the students knowledge and understanding of advertising and public relations tools.

 Justification of the plan will be evident. There will be application of relevant theory within the submission.

 Awareness of environmental impacts on the target audience and the proposed plan will be clearly demonstrated.

 Accurate and extensive referencing will be evident

P.S.: The report should be in Bitish english and should not be plagiarized.

24 August 2015,
 0

Marketing Communication Marketing CommunicationPaper details SCENARIOApple has unveiled a smartwatch TODAY (9th September 2014)- the Apple Watch – its first new product line since […]


24 August 2015

Managing Human Resource

Managing Human Resource
Paper details

Task
Prepare a report which critically evaluates the impact on the organisation of the changes you propose and the implications for the wider management of people as the organisation develops.
Report Requirements
In preparing your report you should address the following:
1. Explain the key issues around HR changes in the case study. Recommend changes and justify your recommendations.

2. Analyse the benefits to be gained if you try to implement your suggested changes, together with any problems that may be encountered.

3. Critically evaluate the impact on the organisation of the changes you propose including the wider implications for the management of people as the organisation develops.

N.B. You should attempt all questions in your 2500 word answer.
Draw on complimentary or contrasting examples you have read or know about when responding and make sure that you justify your answers using relevant literature and theories.
This report should be in british english and should not plagiarized.

24 August 2015,
 0

Managing Human Resource Managing Human ResourcePaper details Task Prepare a report which critically evaluates the impact on the organisation of the changes you propose […]


24 August 2015

Tort law theory :

Tort law theory :
Paper details

Here are some instructions for the examination that will be given shortly after the start of the New Year. It will have two questions, one of which will be a policy question, and one of which will be a problem for which you are to spot the answer. The policy question will be drawn from a list of the following six questions.
(1) Trace the evolution of the doctrine of inevitable accident in English and American law.
(2) What role does the distinction between direct and indirect harms play in the evolution of English and American law.
(3) What is the role of “reasonable foresight” in modern English and American law.
(4) Discuss the importance of the doctrines of “live and let live” and “special damages” in the English and American law of nuisance, both public and private.
(5) What is the role of express and implied assumption of risk in English and American law.
(6) Should a rule of strict liability or negligence govern liability in stranger cases?



24 August 2015,
 0

Tort law theory : Tort law theory :Paper details Here are some instructions for the examination that will be given shortly after the start […]


24 August 2015

Philosophy of criminal law : the harm principle

Philosophy of criminal law : the harm principle
Paper details

the professor asked for a REACTION paper, reacting to the document I will join. The paper needs to interrogate, contest, rebut, analyze, balance, the statement made by the author of the file. It concerns philosophy within the criminal law topic of harm.

24 August 2015,
 0

Philosophy of criminal law : the harm principle Philosophy of criminal law : the harm principlePaper details the professor asked for a REACTION paper, […]


24 August 2015

NATURE LITERACY

NATURE LITERACY
Paper details

NATURE IN THE NEWS (25 Pts.): Please find one (1) CURRENT newspaper article about nature and its restorative power in our lives. This must be a news article or news story; not a magazine article, blog or post; but a CURRENT (within the last month) newspaper article. You could find this in a news story from televised news cast/announcement/broadcast. Make sure the news topic is about how nature helps improve our lives/benefits our lifestyle and the restorative power of nature in some way (physical, emotional, social, or cognitive, etc.) This website may be a helpful resource for this assignment:
http://us1.forward-to-friend.com/forward/show?u=84bc8aed7ef3c95d84fa1e04b&id=48a820a57e
Write a 1 page critique of the article. Central Standard Time in the course dropbox.
Please include the following information in your critique:
I. Summary of article: Tell what the article is about and what issues were addressed.
II. Discussion: Why or why not is this article important to understanding nature and its restorative power in our lives? Explain how the article ties into understanding the benefits of nature, reconnecting with nature or why we need nature in our lives/culture etc.
III. Reference information: Name of newspaper/news source, date of that issue, what section it’s in? Cite your source in this section.
Grading criteria: 25 points total (10 pts. – Summarized the article, 10 pts. – Discussed the article, 5 pts. – Gave reference information).

24 August 2015,
 0

NATURE LITERACY NATURE LITERACYPaper details NATURE IN THE NEWS (25 Pts.): Please find one (1) CURRENT newspaper article about nature and its restorative power […]


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