v. Critically analyse buyer’s attitude about your product’s country of origin affect in international marketing strategy? (10 marks)
vi. As globalization develops, there is a shift of production of goods throughout different locations across the world. This is a growing trend through many companies, to outsource their labor and manufacturing process. Do you apply this strategy to your company, Justify your answer. (20 marks)
vii. Finding and Conclusion. (10 marks)
Guidelines to Students:
Style and Format
Write down the exact number of words at the end of your essay. You may include diagrams, figures, appendices etc. without word penalty. A sliding scale of penalties for excess length will be imposed. The first page must be designed as a cover page name, student ID and batch. Computer format is compulsory. Make sure you use a consistent format for your essay (font, font size, margins etc.).
Referencing Style for the Assessment
In the text of your assignment if you quote directly from an article, journal or book this should appear in quotation marks (“…”). The source should then be acknowledged by stating the author’s last name and date in brackets at the end of the quotation, e.g. (Rushmore & de Roos, 2002).
If you paraphrase or reword from a journal, article or book the source should either be acknowledged within the sentence, e.g.
According to Kasavana & Brooks (2001), revenue management is……..or at the end of the sentence before the full stop, e.g. (Kasavana & Brooks, 2001).
At the end of the assignment all references should be listed on a separate page headed REFERENCES. Make sure that all references are complete; and that all references mentioned in the text are given in the list of references and vice versa. Any items not cited should be listed separately under BIBLIOGRAPHY or FURTHER READING using the Harvard referencing style.
Your essay should be structured in 3 parts: introduction, main body and a summary/ conclusion paragraph at the end of the essay. The introduction as well as the summary at the end should not exceed 3 paragraphs. The main body is the longest part of the essay/ assignment.