24 August 2015

Contrast and compare Adam Smith’s views with those of the mercantilists on the nature and causes of the wealth of nations OR Summarize the major tenets of Thorstein Veblen’s theory of the leisure class. Show how, according to Veblen, a significant decline in the price of a good might lead to a reduction in the quantity demanded. Discuss the evidence for and against this theory in present day society

Contrast and compare Adam Smith’s views with those of the mercantilists on the nature and causes of the wealth of nations OR Summarize the major tenets of Thorstein Veblen’s theory of the leisure class. Show how, according to Veblen, a significant decline in the price of a good might lead to a reduction in the quantity demanded. Discuss the evidence for and against this theory in present day society
Paper details

The reference books to be used for the paper:
Course Textbook
McConnell, Campbell R., Brue, Stanley, Flynn, Sean, and Barbiero, Thomas (2013), Microeconomics, 13th Canadian Edition, McGraw-Hill Ryerson Limited.
See http://www.mcgrawhill.ca/highereducation/products/9780070919525/microeconomics
References for writing essay:
The following may be useful in preparing your term papers:
Buchholz, T. G., New Ideas From Dead Economists. (Plume, latest edition).
Brue, S.L., The Evolution of Economic Thought. (The Dryden Press- Harcourt Brace College Publishers, latest edition).
Heilbroner, R. L., The Worldly Philosophers: The Lives, and Ideas of the Great Economic Thinkers (Simon and Schuster).

24 August 2015,
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Contrast and compare Adam Smith’s views with those of the mercantilists on the nature and causes of the wealth of nations OR Summarize the […]


24 August 2015

An analysis on customer satisfaction of oxtail hotel in singapore

An analysis on customer satisfaction of oxtail hotel in singapore
Paper details

-Oxtail hotel is rename for confidentiality, but if any related informations is needed can be provide.
-Content page is provided as a guide, please use SERVQUAL and RATER to analyse.
-A proposal is also provided for your reference.
-A dissertation guide is also provided.
-100 questionaires will be provided for chapter 4, but can only be provided at the end of Jan.

There will be a few milestone to be accomplish:
– to be done for Chapter 1 and 2, and bullet points for chapter 3.

– to be done for Chapter 3.

24 August 2015,
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An analysis on customer satisfaction of oxtail hotel in singapore An analysis on customer satisfaction of oxtail hotel in singaporePaper details -Oxtail hotel is […]


24 August 2015

MEDIA STUDIES: MEDIA CONTENT AND MEDIA AUDIENCE

MEDIA STUDIES: MEDIA CONTENT AND MEDIA AUDIENCE
Paper details

INSTRUCTIONS FOR THE ASSIGNMENT

Assignment has to include:

• table of contents
The table of contents corresponds with the numbering, headings and sub-headings in the theme.
• contents of your assignment
• self-assessment and self-reflection 
The self-assessment and self-reflection comprise one page in which you have to answer the following questions:
1 What have you learnt (what knowledge have you gained) by doing the assignment/examination portfolio task?
2 What skills, abilities and orientations (attitudes and values) have you accomplished?
3 What strengths could you apply in your future life and work environment?
4 What shortcomings do you need to address in future?
5 To what extent have you achieved the learning outcomes formulated for each study unit? (List the learning outcomes that you have achieved for the selected assignment/examination portfolio. No marks are awarded if these are not listed.)
• list of all the sources consulted
All sources consulted are cited in the list of sources consulted, including newspapers, magazines, policy documents, tutorial letters, study guide, prescribed book and people consulted.
• reference:
do as much references in the assignment to the sources consulted as possible (1-2 per paragraph) with the relevant page numbers on the source.








In order to complete assignment you need to study the following

• In the prescribed book: Fourie, PJ (ed.). 2009. Media studies: media content and media audiences. Volume 3. Landsdowne, Cape Town: Juta
Chapter 1: Quantitative content analysis
Chapter 9 Media audience theory
Chapter 10: Questionnaire surveys in media research


• In the study guide: (provided as an attachment)
Study unit 1: Quantitative content analysis
Study unit 9: Media audience theory
Study unit 10: Questionnaire surveys in media research

This assignment is structured as follows: 

1 INTRODUCTION (5 marks)
2 QUANTITATIVE CONTENT ANALYSIS (20 marks)
3 MEDIA AUDIENCE THEORY (30 marks)
4 QUESTIONNAIRE SURVEYS IN MEDIA RESEARCH (30 marks)
5 CONCLUSION (5 marks)
6 SELF-ASSESSMENT AND SELF-REFLECTION (5 marks)
SOURCES CONSULTED (5 marks for technical presentation)
[Total: 100 marks]


1 INTRODUCTION (5)
In the introduction to your option clearly identify/indicate what will be discussed in the option. The introduction should be a paragraph of approximately eight (8) sentences and not more than half a page.

2 QUANTITATIVE CONTENT ANALYSIS (20)
Read the article by Nancy Signorielli (2003:36–57) in your study guide and answer the following questions:

2.1 Summarise the research problem for Signorielli’s study (2003:36–57) in one sentence. The research problem should meet the basic criteria as outlined by Wigston (2009a:11–12) in your prescribed book. (3)

2.2 Explain and discuss cultivation theory and the basic assumptions of the theory as stated by Signorielli (2003:36–57) in her study. (7)
2.3 Provide evidence for Signorielli’s motivation for using cultivation theory in her study.
(10)

3 MEDIA AUDIENCE THEORY (30)
You are a media researcher and an activist for media freedom in South Africa. A nongovernmental organisation (NGO) fighting for media freedom and freedom of expression in a changing media environment has approached you to develop a manual for its members about audience wants and needs in a rapidly digitalising broadcasting landscape. The NGO chairperson has asked you to explain how uses and gratifications theory may be used to understand how audiences interact with the media and what they may want their public service broadcaster to deliver. You realise that you need to explain the basic assumptions of uses and gratifications theory, and present relevant examples from the media to illustrate these assumptions. 
Write a manual in which you describe the purpose and assumptions of uses and gratifications theory. Begin your manual with an introduction in which you briefly outline the purpose of the manual. Follow that with a brief explanation of what uses and gratification theory is, and then explain the assumptions of uses and gratifications theory to demonstrate how this theory can be used to understand the way in which media audiences may respond to public service broadcasting in a digitalised media environment.
While explaining each assumption, you should refer to a relevant example from the media of your choice. You may use the same media example to illustrate each assumption, or you may select different examples for each assumption. You must end the manual with a conclusion summarising the key arguments of your deliberations.
You should read Magriet Pitout’s typology of uses and gratifications theory in the prescribed book before writing your manual

You should discuss the following in your manual:
 _a description of uses and gratifications theory
 _theoretical assumptions of uses and gratifications theory
 _typology (categories) of needs
 _the dimension of “gratifications sought and obtained”
 _ritualised and instrumental media use

You will be assessed according to the following criteria:
 _an understanding of each of the assumptions of uses and gratifications theory (15)
 _the application of each assumption to relevant media examples (15)

Refer to Pitout (2009a:391–397) for assistance in writing your manual.

4 QUESTIONNAIRE SURVEYS IN MEDIA RESEARCH (30)

Read the following scenario:

Multichoice South Africa, as the owner of DSTV subscription services in South Africa, has recently launched a new channel on the DSTV bouquet called CourtTV, which broadcasts various high profile criminal court cases. The channel cost several millions to launch and is struggling to attract advertisers owing to concerns that viewers do not know the channel and are generally apathetic towards the channel. Multichoice South Africa has therefore contracted the South Africa Audience Research Foundation (SAARF) to conduct research to assess the knowledge of a particular section of viewers to ascertain whether they watch CourtTV, their attitudes regarding televised criminal cases, what they like to watch on television and so forth. As a researcher at SAARF you are given the task of conducting this research among members of your community.

Answer the following questions related to the above scenario:

4.1 Write an introduction for your study and provide a motivation for the suitability of questionnaire survey research as an appropriate research methodology for this scenario. Refer to Bornman (2009a:426–428). (5)

4.2 What is the research problem in the scenario, in other words, what needs to be investigated? Refer to Bornman (2009a:428–429). (2)

4.3 State whether you would use probability or non-probability sampling and justify your choice. Give reasons why the one you do not select would not be very suitable. Refer to Bornman (2009a:438–448). (5)

4.4 State which sampling technique(s) you would employ and give reasons for their suitability. Explain why the other sampling techniques would not be very suitable. Refer to Bornman (2009a:428–429). (5)

4.5 Explain which type of questionnaire survey you would use and say why it is the most appropriate. Refer to Bornman (2009a:449–457). (3)

4.6 Provide at least five (5) questions that you intend to ask in your questionnaire survey. Your questions must relate to the problem being investigated and must contain a variety of question formats such as those discussed by Bornman (2009a:457–472). (10)

5 CONCLUSION (5)
Present a summary of the contents of your assignment as a conclusion. The conclusion should consist of a paragraph of approximately eight (8) sentences and should not be more than half a page.

6 SELF-ASSESSMENT AND SELF-REFLECTION (5)

24 August 2015,
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MEDIA STUDIES: MEDIA CONTENT AND MEDIA AUDIENCE MEDIA STUDIES: MEDIA CONTENT AND MEDIA AUDIENCEPaper details INSTRUCTIONS FOR THE ASSIGNMENT Assignment has to include: • […]


24 August 2015

Symposium Project

Symposium Project
Paper details

For this assignment, you will be using the MicroObservatory Robotic Telescope Network, run by the Harvard-Smithsonian Center for Astrophysics to take a real image of an object in the night sky. You will then use the MicroObservatory Image software (free download) to combine images from multiple filters into a single color image. 
Step 1) Go to http://mo-www.harvard.edu/OWN/training.html and click “How to request an image” to watch a short, 1-minute video that will explain how to task the MicroObservatory.
Following those instructions, choose your target and request your images.
1. From the training page, click “Control Telescope”.
2. You will see a list of targets. Any object that is greyed out is not visible in the sky tonight. Choose one from the list in the table below, and click “Observe.” Feel free to also observe other objects, but for this activity, these are the objects that will allow you to create a multi-color image. Record the name and type of your object on your observing log (the last page of this document). The designation in parentheses is the object’s Messier number, a catalog of beautiful deep-sky objects compiled by Charles Messier in 1771.
Andromeda Galaxy (M-31)
Orion Nebula (M-42)
Ring Nebula (M-57)
Dumbbell Nebula (M-27)
Trifid Nebula (M-20)
Lagoon Nebula (M-8)
Eagle Nebula (M-16)
Crab Nebula (M-1)
Messier 46 (M-46)

3. Select your Field of View (some objects will have a choice, others won’t). Record the field of view on your observing log.
4. Select your Exposure Time (the website may suggest that your selection might result in an under- or over-exposed image…select accordingly). Record the exposure time on your observing log.
5. Select “Multiple Filters”, and record this on your observing log. You want all three filters (red, green, and blue), so that you get three images that can be combined into a color image. If multiple filters aren’t an option, choose a different image. I want you to have the experience of building a color image.
6. Click “Continue.”
7. Enter your email address (your images will be emailed to you as soon as they’re ready). Fill out the rest of the information if you wish, and click “Submit.”
8. A confirmation window will appear. Make sure you have entered all the information in your observing log.
Step 2) While you wait for your image to be returned (usually the next day), this is a good time to download the software that you will use to do a little image processing. Also, I’ve provided a tutorial on telescopes and filters/color images for you to learn while you wait.
1. Go to http://mo-www.harvard.edu/OWN/software.html and click on the appropriate logo (Windows, Mac, or Linux) for your computer. If you need help with the download, you can go to http://mo-www.harvard.edu/OWN/training.html and click one of the “How to download the software for Windows/Mac” links to watch a short video.
2. Tutorial: How does my eye compare to a telescope? To learn a bit about how your own eyes compare to the MicroObservatory telescopes, go to http://mo-www.harvard.edu/OWN/pdf/eyeScope.pdf and complete the exercises.
3. Tutorial: What does the universe look like in color: To learn a bit about astrophotography and color filters and to understand what you will be doing with the images you directed the telescope to take, go to http://www.cfa.harvard.edu/webscope/activities/pdfs/colorT.pdf and read through it. It’s actually a teacher’s guide for a classroom activity. Part 3 of this document is where you will begin to follow the instructions for your actual image processing. I will duplicate the necessary instructions below, and you should also return to the page http://mo-www.harvard.edu/OWN/training.html and view the “How to make a simple RGB image” video.
When your images arrive in your email inbox:
Step 3) Go to the link in your email and download your three images in FITS format (this is the standard format used by astronomers). Be sure to name the files clearly, so that you know which image was taken through which filter (e.g. “orionRed.FITS” for an image of the Orion Nebula with a red filter). The filter color is listed in the Image Info file. Record the file names in your Observing Log.
1. Open your three images: Launch the MOImage processing program on your computer. Open the image taken through the red-passing filter. Do the same for the images taken through the green- and blue-passing filters. You should have three images open. Your object will likely look faint in one or more of the images, but you should see something in each. If you don’t, or if you see a large blotch that looks a bit overexposed on the images, then go back to step 2 and re-request a new image from MicroObservatory. This is rare, but does happen.
2. Adjust brightness and contrast: Under the Process menu, select Adjust Image. When the Adjust Image window opens, select the Log button, and then click the Auto button to get a good first look at the image. Then go back to the Process menu and select Reduce Noise. Do the same for the other two images: Hit the auto button to automatically adjust brightness and contrast.
3. Color each image red, green or blue: Work with the red-filtered image first. Under the Process menu, select Color Tables → Red. Your image will turn red. Then work with the green-filtered image, selecting Color Tables → Green under the Process menu to turn the image green. Finally, color the blue-filtered image blue by selecting Process → Color Tables → Blue.
What’s going on? The areas in the original scene that had a lot of red became the brightest areas in the red-filtered image. In turn, these bright areas in the red-filtered image will become the reddest areas in the final image. The same holds for the green- and blue-filtered images.
4. Stack the images. Under the Process menu, select Stack → Convert Images to Stack. You can flip through these images if you like, to see them individually.
5. Align the images: Your three images will probably be out of alignment. You’ll need to align, or “shift” the images so that when you combine them the result won’t be blurred. Under the Process menu, select Shift. As prompted, select the green image (it’s easiest to see) as the background image over which you’ll shift (i.e. align) the other two images. Then in the Foreground dropdown menu, select either the red or blue image to shift. (You should see the background image through the slightly transparent foreground image.) Find patterns to match up (use groupings of bright stars that are easy to see, for example). Using the mouse keys and the i,j,k,l keys as prompted, align the two images and then hit the Okay button. Align the third image in the same way and hit Okay.
6. Create the final color image. Under the Process menu, select Stack → Convert Stack to RGB. The program now merges the three red, green, and blue images to create the final image. Congratulations!
7. Save the final image. Go to File → Save As… and choose Save as GIF. Make sure you save your final image and label the filename clearly with .GIF as the file extension.
Step 4) Now that you have your own color image that you’ve created, click on the appropriate link below to download a professional image of the same object.
Object Citation
Andromeda Galaxy (M-31)
© Caltech/David Malin
Orion Nebula (M-42)
© Anglo-Australian Observatory/David Malin
Ring Nebula (M-57)
© NOAO/AURA/NSF (Kitt Peak National Observatory)
Dumbbell Nebula (M-27)
© IAC/RGO/David Malin
Trifid Nebula (M-20)
© Anglo-Australian Observatory/David Malin
Lagoon Nebula (M-8)
© NOAO/AURA/NSF (Kitt Peak National Observatory)
Eagle Nebula (M-16)
© NOAO/AURA/NSF
Crab Nebula (M-1)
© David Malin/Jay Passachoff/Caltech
Messier 46 (M-46)
© Anglo-Australian Observatory/David Malin

Step 5) Make your poster using your original three images, your final RGB image, and the “professional” image from the table above (properly cited, please). For your own images, include the information you recorded on your observing log (location of telescope, date of image, field of view, exposure time, filter). Include a brief bit of text about your object (where is it, what is it, what do you like about it). These site have examples of scientific posters, and the second one even has PowerPoint templates that you can use. I hope this is helpful.

http://www.ncsu.edu/project/posters/
www.writing.engr.psu.edu/posters.html — direct link to the PowerPoint template



Observation Log Sheet
OBJECT DATE EXPOSURE NOTES IMAGE INFO, COMMENTS
Name and type: planet, star, nebula, galaxy, etc. Of image request In seconds Why this image? Notes about requested target object. Filter? Camera/Field of View? After image comes back.
Telescope location. Date and time image taken. Actual exposure. Weather. Did image come out? Suggestions for improvement. File saved as:

This activity was adapted from the curriculum, From the Ground Up!, developed by the Harvard-Smithsonian Center for Astrophysics. From the Ground Up! was supported by the National Science Foundation under Grant No. 9730351. Additional support was provided by the National Aeronautics and Space Administration, Harvard University, and the Smithsonian Institution. More information about From the Ground Up! can be found at this URL: http://cfa-www.harvard.edu/webscope/

24 August 2015,
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Symposium Project Symposium ProjectPaper details For this assignment, you will be using the MicroObservatory Robotic Telescope Network, run by the Harvard-Smithsonian Center for Astrophysics […]


24 August 2015

Review discussion’ of two chapters of “Marketing in Context” book by Chris Hackley

review discussion’ of two chapters of “Marketing in Context” book by Chris Hackley
Paper details

Review should be based on chapter 2 and 6 of the book. No introduction or conclusion needed, just start the review straight away. I will provide the two chapters.

Preferred language style UK English

24 August 2015,
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Review discussion’ of two chapters of “Marketing in Context” book by Chris Hackley review discussion’ of two chapters of “Marketing in Context” book by […]


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