MC5051 – Brand Management
Questions for the Group Assignment
1) Pick a Brand of your choice (COCA COLA). Evaluate how it builds on secondary brand associations. Recommend ways through which the brand can more effectively use secondary brand associations to build brand equity. (approx. 1750 words)
2) Identify a fading brand (MYSPACE). How would you characterise its efforts at reinforcing or revitalising brand equity? What suggestions can you offer the brand to revitalise its brand equity? (approx. 1750 words)
– Question 1 carries 50% and Question 2 carries 50% of the assignment grade.
– Follow Harvard Style of Referencing.
– Please use secondary research to back-up your analysis.
– Use report format and formal language.
Can you please also include sources from the web as well not just from textbooks thank you very much in advance for your time and effort.
Brand BrandPaper details MC5051 – Brand ManagementGroup Assignment Questions for the Group Assignment 1) Pick a Brand of your choice (COCA COLA). Evaluate how […]
Research Proposal about a song
Research Proposal about a song
select a song that addresses a historical subject. and to research the background of the song, what historical subject is addressed in the song. outling the historical context of it, and explain how the song portrays the history (Is the song critical or praiseworthy? Does it give a positive or negative impression? Does it provide only one side of the story, or does it strive to affer a balanced picture). More details in the documents I will provide later.
Research Proposal about a song Research Proposal about a songPaper details select a song that addresses a historical subject. and to research the background […]
Independent Study Assignment: Social Justice as a Theme Independent Study Assignment: Social Justice as a Theme
Independent Study Assignment: Social Justice as a Theme
Opening Remarks: This is NOT a comparison to The Kite Runner. The essay will be based on just your independent novel.
Social justice is defined as “… promoting a just society by challenging injustice and valuing diversity.” It exists when “all people share a common humanity and therefore have a right to equitable treatment and opportunity within a society. In conditions of social justice, people are not discriminated against, nor their welfare and well-being constrained or prejudiced on the basis of gender, sexuality, religion, political affiliations, age, race, belief, disability, location, social class, socioeconomic circumstances, or other characteristics of background or group membership. Social justice is generally equated with the notion of equality or equal opportunity in society. (John Rawls, 2003)
Big Ideas: Are we a just society? How have social justice issues changed over time? What work still needs to be done?
During this Independent Study Unit, you will read a novel and write a formal argumentative essay exploring how the novel functions as a criticism of or a challenge to the assumptions, attitudes and opportunities of the society in which it is set and thus on a broader level to the world we live in.
Your essay must have a clear thesis that you prove throughout the essay. The thesis must centre on how the novel is a reflection and criticism of society (in terms of social justice issues) and specifically what the author is trying to communicate through his or her exploration.
Aim for an essay of approximately 1200 words in length.
You are expected to include a detailed analysis supported by relevant quotations from your novel. These references must be properly incorporated into the essay and documented using parenthetical documentation. (See note in google drive)
You will have to do some research on the social justice issue(s) featured in your novel. This research will be included at the beginning of your essay so the reader has detailed information about the issues and events that are featured in the novel. During your research you must consult at least 5 sources. Your essay must include a bibliography of these sources. See the library website for a proper bibliography format. The discussion (in your essay) of the real issues must include 2 quotes from your research.
Independent Study Assignment: Social Justice as a Theme Independent Study Assignment: Social Justice as a Theme Paper details Independent Study Assignment: Social Justice as a […]
Discuss the advantages of regional integration for international business 1. Discuss the advantages of regional integration for international business 2. Explain the concept of […]
This assignment requires to prepare a marketing plan for NEW or EXISTING organisation, company or product of their choice in CYPRUS.
The assignement must have a total length of 2700-3000 words (excluding, figures, tables, appendices, references etc.) and must be submitted in the form of a report.
To make it easier I have chosen a company called LANITIS which is exclusively based in Cyprus. Lanitis is one of the biggest companies here and distributes soft drinks(official retailer of Coca-Cola), dairy products and juices. It is the first result when googled as “Lanitis Cyprus” in order to acquire more information to work on.
If this company is not satisfactory enough for you to develop a marketing plan there is also a somewhat famous cypriot product, which is produced here, called Halloumi.
I will be uploading a picture for the advised project structure/content.
Preferred language style US English
Marketing Plan Marketing PlanPaper details Guidelines/Instructions:This assignment requires to prepare a marketing plan for NEW or EXISTING organisation, company or product of their choice […]