Consumer BehaviorPaper instructions:Write a paper that shows how the book “Buy-ology” is concerned consumer behavior and consumer value. Click here for more on this […]
Business planStudents will propose a business model, examine the
requirements for establishing and running that business
model and produce a business plan detailing this research.
The Business Plan will be submitted in two parts – Report 1
and Report 2
In Report 1 students will describe potential customers, look at
the needs of these customers, propose value propositions
that meet these needs and explain proposed revenue
An overview of the proposed business.
§ Business Snapshot
§ Business Description
§ Key Objectives
§ Barriers To Entry
Detail the people or organisations for which you are creating
§ Customer Analysis
– B2B or B2C
– Description of Customer Segment
– Description of customers business model and
§ Market Analysis (size of market value)
– Total Addressable market
– Served Available market
– Target Market
§ Competitor Analysis
– What other businesses are providing services to
you customer segments that address the needs
or problems you have identified?
– Analyse at leats 3 competitors using the 4P
§ Primary Research
– Ask potential customers what they want
– Validate your assumptions about the identified
The bundles of products and services that create value for
§ Product / Service Description
– What problems do your customer segments have that
you want to help solve?
– What bundles of products and/or services are you
offering and how do these solve the problems?
– What value do you deliver to the customer?
Through which Channels do your Customer Segments
want to be reached and how will you reach them?
§ Customer Segment Attributes
– Media Behaviour
§ Brand Strategies
– How will you brand your products and/or services to
best respond to your Customer Segment Attributes?
– How will you raise awareness about our
company’s products and services within your
chosen Customer Segment(s)?
– How will you help Customer Segments evaluate
your businesses Value Proposition(s)?
– Purchase: How do your Customer Segments want
to purchase your products and/or services?
– Delivery: How will you deliver your products/
services to your Customer Segment(s)?
– Location: is the location of your business important
to your Customer Segments?
What type of relationship does each of your Customer
Segments expect you to establish and maintain with them?
§ Types of customer relationships
§ Execution of customer relationships
§ Current status of customer relationships
How and through which pricing mechanisms is your business
§ Current market valuation for your product / service.
– Is your product / service currently offered by other
business and if so how much do they charge?
§ Customer pricing expectations
– What are your Customer Segments willing to pay?
§ Proposed revenue model
– How do you intend to make money?
– What is you pricing structure?
§ Justification of proposed revenue model
– Explain why you have decided to charge the
amounts you are proposing.
Business planStudents will propose a business model, examine therequirements for establishing and running that businessmodel and produce a business plan detailing this research.The Business […]
Vacation storyPaper instructions:write about sad vacation where my aunty husband died because of cancer ( it was 2 week) experience and how it was […]
Leadership Self-Assessment Paper
Scan the Northouse text. You will note Chapters 2 through 16 explore multiple approaches to the study of leadership. Identify two theories of leadership from these chapters and complete the questionnaire at the end of your selected chapters. Develop your formal paper by using the elements of the Leadership Self-Assessment Outline as the headings for your paper. The content within each of the headings should address all of the elements outlined in each section. The paper should be three pages in length, excluding the cover page and reference page. See the Class Schedule for the submission deadlines.
Patricia Benner: What do you think of the idea that some people are “born leaders”?
– “The first follower is what transforms a lone nut into a leader.” –Derek Sivers
Leadership Self-Assessment Leadership Self-Assessment PaperScan the Northouse text. You will note Chapters 2 through 16 explore multiple approaches to the study of leadership. Identify […]
Critical Thinking and Writing
Please see page 636– Problem 21-6: Disclosures under SEC Rule 10b-5
Please answer this question:
Assuming Goldman did not affirmatively misrepresent any facts about the CDO, Dodona recover under SEC Rule 10b-5? If so, how?
Hints: Refer to pages 618-621 for textbook chapter information and research the case Dodona I. LLC v. Goldman, Sachs & Co., 847 F. Supp 2nd 624 (S.D.N.Y. 2012) using Google
Critical Thinking and Writing Please see page 636– Problem 21-6: Disclosures under SEC Rule 10b-5 Please answer this question: Assuming Goldman did not affirmatively […]