26 August 2015

Marketing



You are a marketing consultant hired to create a sustainable marketing plan for an organization of your choice. This first assessment tests your ability to research and analyze the corporation and its stakeholders; the final assessment will test your ability to use your research and analysis to create a plan for the same organization.




Organization Selection


You may select ANY organization as long as it meets these 5 criteria:


It can NOT be an organization discussed in class, such as Fiji Water, Better World Books, or RKC.
It can NOT be a company you have ever worked for or owned, past or present. You need to show that you can analyze outside organizations. However, you can select one of your company's competitors.
It may be for-profit or non-profit. It may even be an idea (like literacy) or a person (like a celebrity).
If you select a large multinational corporation, pick just ONE of its products in just ONE of its markets. For example, Apple Corporation is too large for a short paper; the iPhone in China is more manageable.
Make sure you can find enough information about the organization. This is critical. Many students complain at the last minute that they can't find any information online or from other people. Don't complain — just pick another organization, and start researching as soon as possible. Don't wait until next week to discover you don't have enough sources to support your paper. Consider analyzing a B-Corporation, since there is much more written about them online.




Required Elements


For each question, provide specific details and data, and support your arguments with research and references.



II. Introduction. Describe your organization in approximately two or three sentences for the benefit of the reader. Keep this brief! The organization does not need to be told its own history.



III. Triple Bottom Line Analysis (50 points). Be very specific about this organization – do not write generalities or definitions.



a) Profit: How is your organization performing financially? Show key facts and numbers, state whether you think it is under-performing or over-performing, and why.



b) Planet: How is your organization performing in terms of environmental impact? Show key facts and numbers, state whether you think it is net-negative or net-positive on this bottom line, and why.


c) People: How is your organization performing in terms of social impact? Show key facts and numbers, state whether you think it is net-negative or net-positive on this bottom line, and why.



IV. 4C's Stakeholders Analysis (50 points). Be very specific about this organization – do not write generalities or definitions. You're being asked to conduct market research here, not write an essay about business in general.



a) Company Analysis: This is NOT a company history. Rather, list your organization's key internal stakeholders, and critically evaluate ONE in detail, including who they are and what they want.



b) Community Analysis: List your organization's significant external stakeholders (other than competitors or customers, which you will analyze below), and critically evaluate ONE in detail.



c) Customer Analysis: List your organization's target customer segments, and critically evaluate ONE in detail. Include BOTH quantitative details (demographics, population, financial data, etc.) and qualitative details (needs, habits, etc.).



d) Competitor Analysis: List the organization's competitors (direct and a few indirect), and describe ONE in detail, including their strengths and weaknesses. As noted in the forum, everyone has competitors.



V. Reference Notes + Bibliography. Minimum 5 authoritative and relevant sources. Include reference notes in the body of the paper (for example: Costa 2008) with a complete bibliography at the end. Be sure to use the proper reference note formatting discussed in the Expectations + Guidelines for the course. Points will be deducted for incorrect referencing and for citing poor sources (absolutely no Wikipedia).



Important Notes




Please write your paper in clearly marked sections, not as one continuous essay. Please stick to the order presented in this assignment sheet. Do not add unnecessary sections.


Your word limit for this paper is 2000 words — NO OVERAGE. This is a hard limit, with no +/-. Since your words are limited, do not waste them by providing general marketing definitions or theories — just conduct your analysis of your specific company and your specific stakeholders. Your cover sheet, reference notes, and bibliography do NOT count toward your word total. Words in tables, charts, and the introduction DO count. For each % you exceed the word limit, you will lose 1 point (example: if you write 2020 words, you will lose 1 point; if you write 4000+ words, you will lose all 100 points).


Clarity is important. We do not expect perfect English, but please proofread your work to eliminate confusing passages and major errors.




DO NOT PLAGIARIZE!



Plagiarism has been described in the RKC forum, and in the Expectations + Guidelines of this course. The paper should be in your own words. Quotes should be LIMITED and have quotation marks (“”). And all of your sources must be referenced, even if you take just one word, fact, or number from them.



All those negative notes aside, please select an organization that interests you so that researching them proves valuable and even enjoyable…

26 August 2015,
 0

Marketing You are a marketing consultant hired to create a sustainable marketing plan for an organization of your choice. This first assessment tests your […]


26 August 2015

Essay on Italo Calvino's: If on a winters night a traveller

Essay on Italo Calvino's: If on a winters night a traveller

26 August 2015,
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Essay on Italo Calvino's: If on a winters night a traveller Essay on Italo Calvino's: If on a winters night a traveller Click here […]


26 August 2015

Aspects of Contract and Negligence for BusinessAssignment title Aspects of Contract and Negligence for Business Purpose of this assignment All business environments are bound by the legal requirements surrounding contracts. The present assignment is designed to produce a detailed report showing understanding of the different elements of contract law and the rights and responsibilities for both businesses and customers who are linked to them. Learners will also acquire knowledge of the solutions, in the case of a breach of contract. Scenario: You are working as a legal assistant for one of the senior partners in a local firm of solicitors. They have asked you to consider the following case studies and to prepare a report for each one. Your reports will require you to consider each set of circumstances and to express your recommendations, based on your knowledge of UK law. Case study 1 Jess advertised a second hand van for sale on a car trade website for £2650.00. Mr. Powell views the advertisement and call Jess to express his wish to buy the van. But due to the fact that he lives 600miles away he offered to come and buy the van after 3 days. Jess says that she would sell the van if any other customer wishes to buy the vehicle before Mr. Powell arrived. For this Mr. Powell agreed to pay £450 pounds in advance if Jess promises she would not sell for the next 3 days. Jess agrees to this. Case study 2 Barry goes into a park which is managed by his local council. He sees a notice which states that chairs are for hire for 50p per hour. Barry pays the 50p and is given a ticket and a chair. Later, the chair collapses under him, damaging his clothes. When Barry complains, the attendant points to a clause on the ticket which states, “No liability is accepted for any damage or injury caused by the failure of any hired equipment.”
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Task 1: LO1 (LO1.1, LO1.2, LO1.3), M1 Considering the Case study 1 mentioned above, define the legal meaning of the term ‘contract’ and explain the important elements of a valid contract. Identify and discuss the terms of offer and whether there has been acceptance of the offer. Identify the intention to create legal relations and the consideration of moving between the parties. Discuss the impact of different types of contract and analyse terms in contracts with reference to their meaning and effect, and explain the factors that would impair the formation of a contract. To achieve M1, the learner will be able to carry out wide research using different reliable sources to identify and apply strategies to explain, analyse and make effective judgements about elements of contract. Task 2: LO2 (LO 2.1, LO 2.2, LO2.3), D1 Are the council entitled to rely on the clause? Taking the scenario in Case study 2 into consideration, apply the elements of contract in given business scenarios. Apply the law on terms in different contracts and evaluate the effect of different terms in given contracts. To achieve D1, the learner needs to critically evaluate key points and draw conclusions while making a synthesis of ideas and justifying them effectively. The learner is also required to propose realistic improvements of the positive features of the terms and suggest improvements before discussing how well the terms meet the needs of the both parties.

26 August 2015,
 0

Aspects of Contract and Negligence for BusinessAssignment title Aspects of Contract and Negligence for Business Purpose of this assignment All business environments are bound […]


26 August 2015

Aspects of Contract and Negligence for BusinessAssignment title Aspects of Contract and Negligence for Business Purpose of this assignment The purpose of this assignment is to present a report with reference to the case study given and compare and contrast liabilities. Give detailed explanation of the nature of liability in negligence and its effect on businesses.
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Scenario: This scenario continues, as before, in Assignment Brief B. You are working as a legal assistant for one of the senior partners in a local firm of solicitors. They have asked you to consider the following case studies and to prepare a report for each one. Your reports will require you to consider each set of circumstances and to express your recommendations, based on your knowledge of UK law. Case study 3 3. Adam advertises a reward of £1,000 for the first person to paddle across the English Channel in a bath, from Dover to Calais. Brian sees the advertisement in the news paper, purchases a bath, and sets out from Dover. On the same day, whilst Brian is in mid-channel, Adam places another advertisement in the same news paper announcing that the reward is being withdrawn with immediate effect. Unaware of this, Brian continues his voyage and duly arrives in Calais. Brian then claims the reward. Adam refuses to pay. Task 3: LO3 (LO 3.1, LO3.2, LO3.3), M2, D2 Is Brian entitled to claim the reward? Taking this scenario into consideration, contrast liability in tort with contractual liability. Explain the nature of liability in negligence and explain how a business can be vicariously liable. To achieve M2, the learner will be using the given business scenarios to apply the law on terms in different contracts while evaluating with evidence of two or more sources of information for each legal point in the assignment. To achieve D2, the learner will demonstrate the qualities of managing and organising responsibility in order to carry out activities.'

26 August 2015,
 0

Aspects of Contract and Negligence for BusinessAssignment title Aspects of Contract and Negligence for Business Purpose of this assignment The purpose of this assignment […]


26 August 2015

Aspects of Contract and Negligence for BusinessAssignment title Aspects of Contract and Negligence for Business Purpose of this assignment The purpose of this assignment is to present a detailed evaluation of torts, their nature, elements of tort of negligence and defences. Scenario: This scenario continues, as before, in Assignment Brief B. You are working as a legal assistant for one of the senior partners in a local firm of solicitors. They have asked you to consider the following case studies and to prepare a report for each one. Your reports will require you to consider each set of circumstances and to express your recommendations, based on your knowledge of UK law. Case study 4 One night, Mark decides to check in at the Poshplace Hotel, which is owned by Ben. Later that night, Mark is in his room when a masked man enters and threatens to harm him unless he hands over his valuable antique jewellery. Mark hands it over. The thief later turns out to be Neil, the hotel gardener, who had stolen a master key to the hotel room. Meantime, downstairs in the kitchen, Roger, the dishwasher, is complaining about the skin rash he has developed as a result of long periods of washing up.
Click here to have a similar A+ quality paper done for you by one of our writers within the set deadline at a discounted…. Although rubber gloves are available, most employees do not use them. Colin, the head chef, is getting fed up with Roger and in his anger, knocks Roger unconscious with a frying pan. Meanwhile, to cheer himself up, Mark later decides to go to the Hotel pool for a swim. A sign on the pool door reads: ‘Pool closed between 7.00pm and 7.00 am. No entry to visitors during these hours; ‘Dangerous when unattended’. Mark reads but ignores the sign and enters. He cannot find the light so just jumps in. In fact, the pool has been emptied and Mark is badly injured and tears his expensive designer swimming trunks Task 4: LO4 (LO 4.1, LO4.2 4.2), M3, D3 Evaluate the accuracy of each of the seven statements ( A-G, below) individually, as they apply to the facts in the above scenario. Apply the elements of the tort of negligence and defences and apply the elements of vicarious liability in these situations. Statement A: Neil does not owe Roger a non-delegable duty of care as an employer to provide a safe working environment. Statement B: Roger can bring a claim in vicarious liability against Neil for Colin’s actions. Statement C: The Poshplace Hotel is liable to Mark under the Occupiers’ Liability Act 1957. Statement D: The Poshplace Hotel is not liable to Mark under the Occupiers’ Liability Act 1984 because of its warning notice. Statement E: Mark can use ordinary negligence principles in his claim against Poshplace.
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Statement F: Under the Occupiers’ Liability Act, Mark will not be able to claim for the cost of his designer swimming trunks. Statement G: Mark can bring a claim in vicarious liability against Poshplace Hotel for the loss of his jewellery. To achieve M3, the learner is able to organise their views in a logical and coherent manner that is appropriate for familiar and unfamiliar audience and be able to convey the prevailing legal judgements in a clear and relevant format. To achieve D3, the learner will be able to use analytical and creative thinking with a broader understanding of the business environment while identifying its relevance to law.

26 August 2015,
 0

Aspects of Contract and Negligence for BusinessAssignment title Aspects of Contract and Negligence for Business Purpose of this assignment The purpose of this assignment […]


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