26 August 2015

Identify key terms and planning tools related to strategic planning for the Mobile Communications division





Case study for:

The Sony Corporation, in which students will:

1. Identify key terms and planning tools related to strategic planning for the Mobile Communications division (Task 1).

2. Recommend a medium and long term strategy for the Sony Corporation, based on one of the following options: market entry, substantive growth, limited growth or retrenchment (Task 2).





Scenario: You have been engaged by the Head of Marketing at Sony Mobile Communications to prepare a PowerPoint presentation about the current state of this important division within the Sony Corporation. Although the presentation is intended to be for the Head of Marketing to present to the main board, it is possible that you might be called upon to make the presentation in their place. The presentation should contain around 20 slides (± 10%). You have also been tasked with preparing a report about the future strategy of the Sony Corporation (2000 words ± 10%), for the main board.






Task 1 LO1 (LO1.1, LO1.2, LO1.3) and LO2 (LO2.1, LO2.2, LO2.3, LO2.4)







Case Study for Task 1


Sony Mobile Communications (SMC) is one the world’s leading providers of mobile multimedia devices including phones, accessories and PC cards. The main competitors of SMC are Apple, Nokia and Samsung.



SMC has a key presence in both developed and developing markets and is the world’s fourth-largest maker of handsets. Employing over 7,500 employees over 40 countries, the management team is led (at the time of writing) by Executive Vice-President, Kunimasa Suzuki.



Sales for the Sony Mobile Products and Communications division in 2012 were Yen 622.7m, with an operating income of Yen7.2m. In 2013 their sales were Yen 1,257.6m, with an operating loss of Yen 97.2m.NB: the sales figures for this division of the Sony Corporation include the following products: mobile phones, personal and mobile products (eg. Tablets), and personal computers.



The above is Sony Ericsson’s position in year 2013. Carry out research and analysis on Sony Mobile Communications (SMC) and produce a presentation which addresses the points below:



a) Using SMC as an example, assess how mission statements, company visions, objectives, goals and core competencies contribute to the strategic planning process of an organisation. (LO 1.1)

b) Analyse the factors that SMC need to consider when formulating their strategic plans. (LO1.2)

c) Evaluate the effectiveness of the techniques SMC could use when developing strategic business plans. (LO1.3)

d) Analyse the strategic positioning of the Sony Corporation by conducting an organisational audit (LO2.1)

e) Conduct an environmental audit on SMC. As a minimum requirement you must carry out a PESTLE analysis, Porter 5 Force analysis and an internal audit. (LO2.2)

f) Assess the role of key SMC stakeholder groups – notably, shareholders, staff and customers – when formulating a new strategy. (LO2.3)

g) Present your recommended strategy for SMC in your preferred PowerPoint format. (LO2.4)

To achieve M1, you will make effective judgements about the value to an organisation of mission statements, vision statements, publicly stated goals and core strategies. To achieve M2, you will have used, explained and then evaluated the key techniques available to organisations when they are preparing to implement their short, medium and long term strategies.
Task 2 LO3 (LO3.1, LO3.2) and LO4 (LO4.1, LO4.2, LO4.3)





Scenario: As a member of the Marketing Department, you have been given the task of preparing a report for the main board of the Sony Corporation. The report must be written in a professional manner and properly referenced. The report should comply with the word count of 2000 words (± 10%). You may use tables and diagrams to support your report and to illustrate the text. Word count excludes the index, headings, information contained in tables, references and bibliography.



Case Study for Task 2

Following the analysis you have carried out in Task 1, you are required to produce a report which addresses the following elements:



a) Analyse and evaluate four key options that the Sony Corporation could adopt when considering its future strategy. These options are: 
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1. Market entry

2. Substantive growth

3. Limited growth

4. Retrenchment (LO3.1)



b) Justify your selection (LO3.2)



c) Assess the roles and responsibilities of Sony staff (functions or individuals, as appropriate) who are directly involved in strategy implementation. (LO4.1)



d) Analyse the estimated resource requirements that Sony will need to identify and allocate if it is to implement the new strategy you have recommended. (LO4.2)



e) Evaluate the contribution of SMART objectives which Sony could employ to help it to achieve its overall strategic implementation. You may consider a number of approaches, including the balanced score card approach. (LO4.3)

To achieve M3 the work you present will be presented in suitable business formats and will use appropriate business terminology accurately, in line with the scenario described in the case study. To achieve D1 you must show that you have evaluated the strategies you have presented in your assignment, such that they are clearly identified in order of importance (as selected by you) in relation to the future success of the company in the case study. To achieve D2 you will have demonstrated an effective approach to independent research and study, and you will have presented your recommendations in an appropriate business format. To achieve D3 you will have drawn conclusions which identify the links between the planning and the implementation of a global strategy for the company cited in the case study. To achieve this you must show that convergent and lateral thinking has been applied to problems and that innovation and creative thought have been applied to your work.












26 August 2015,
 0

Identify key terms and planning tools related to strategic planning for the Mobile Communications division Case study for: The Sony Corporation, in which students […]


26 August 2015

Aspects of Contract and Negligence for Business


Assignment title

Aspects of Contract and Negligence for Business


Purpose of this assignment



All business environments are bound by the legal requirements surrounding contracts. The present assignment is designed to produce a detailed report showing understanding of the different elements of contract law and the rights and responsibilities for both businesses and customers who are linked to them. Learners will also acquire knowledge of the solutions, in the case of a breach of contract.



Scenario: You are working as a legal assistant for one of the senior partners in a local firm of solicitors. They have asked you to consider the following case studies and to prepare a report for each one. Your reports will require you to consider each set of circumstances and to express your recommendations, based on your knowledge of UK law.



Case study 1



Jess advertised a second hand van for sale on a car trade website for £2650.00. Mr. Powell views the advertisement and call Jess to express his wish to buy the van. But due to the fact that he lives 600miles away he offered to come and buy the van after 3 days. Jess says that she would sell the van if any other customer wishes to buy the vehicle before Mr. Powell arrived. For this Mr. Powell agreed to pay £450 pounds in advance if Jess promises she would not sell for the next 3 days. Jess agrees to this.


Case study 2



Barry goes into a park which is managed by his local council. He sees a notice which states that chairs are for hire for 50p per hour. Barry pays the 50p and is given a ticket and a chair. Later, the chair collapses under him, damaging his clothes. When Barry complains, the attendant points to a clause on the ticket which states, “No liability is accepted for any damage or injury caused by the failure of any hired equipment.”


Task 1: LO1 (LO1.1, LO1.2, LO1.3), M1



Considering the Case study 1 mentioned above, define the legal meaning of the term ‘contract’ and explain the important elements of a valid contract. Identify and discuss the terms of offer and whether there has been acceptance of the offer. Identify the intention to create legal relations and the consideration of moving between the parties. Discuss the impact of different types of contract and analyse terms in contracts with reference to their meaning and effect, and explain the factors that would impair the formation of a contract.

To achieve M1, the learner will be able to carry out wide research using different reliable sources to identify and apply strategies to explain, analyse and make effective judgements about elements of contract.


Task 2: LO2 (LO 2.1, LO 2.2, LO2.3), D1



Are the council entitled to rely on the clause? Taking the scenario in Case study 2 into consideration, apply the elements of contract in given business scenarios. Apply the law on terms in different contracts and evaluate the effect of different terms in given contracts.



To achieve D1, the learner needs to critically evaluate key points and draw conclusions while making a synthesis of ideas and justifying them effectively. The learner is also required to propose realistic improvements of the positive features of the terms and suggest improvements before discussing how well the terms meet the needs of the both parties.



26 August 2015,
 0

Aspects of Contract and Negligence for Business Assignment title Aspects of Contract and Negligence for Business Purpose of this assignment All business environments are […]


26 August 2015

Is Brian entitled to claim the reward


Scenario: This scenario continues, as before, in Assignment Brief B. You are working as a legal assistant for one of the senior partners in a local firm of solicitors. They have asked you to consider the following case studies and to prepare a report for each one. Your reports will require you to consider each set of circumstances and to express your recommendations, based on your knowledge of UK law.






Case study 3



3. Adam advertises a reward of £1,000 for the first person to paddle across the English Channel in a bath, from Dover to Calais. Brian sees the advertisement in the news paper, purchases a bath, and sets out from Dover. On the same day, whilst Brian is in mid-channel, Adam places another advertisement in the same news paper announcing that the reward is being withdrawn with immediate effect. Unaware of this, Brian continues his voyage and duly arrives in Calais. Brian then claims the reward. Adam refuses to pay.




Task 3: LO3 (LO 3.1, LO3.2, LO3.3), M2, D2



Is Brian entitled to claim the reward? Taking this scenario into consideration, contrast liability in tort with contractual liability. Explain the nature of liability in negligence and explain how a business can be vicariously liable.



To achieve M2, the learner will be using the given business scenarios to apply the law on terms in different contracts while evaluating with evidence of two or more sources of information for each legal point in the assignment. To achieve D2, the learner will demonstrate the qualities of managing and organising responsibility in order to carry out activities.

26 August 2015,
 0

Is Brian entitled to claim the reward Scenario: This scenario continues, as before, in Assignment Brief B. You are working as a legal assistant […]


26 August 2015

Aspects of Contract and Negligence for Business


Assignment title

Aspects of Contract and Negligence for Business


Purpose of this assignment

The purpose of this assignment is to present a detailed evaluation of torts, their nature, elements of tort of negligence and defences.

Scenario: This scenario continues, as before, in Assignment Brief B. You are working as a legal assistant for one of the senior partners in a local firm of solicitors. They have asked you to consider the following case studies and to prepare a report for each one. Your reports will require you to consider each set of circumstances and to express your recommendations, based on your knowledge of UK law.





Case study 4



One night, Mark decides to check in at the Poshplace Hotel, which is owned by Ben. Later that night, Mark is in his room when a masked man enters and threatens to harm him unless he hands over his valuable antique jewellery. Mark hands it over. The thief later turns out to be Neil, the hotel gardener, who had stolen a master key to the hotel room.



Meantime, downstairs in the kitchen, Roger, the dishwasher, is complaining about the skin rash he has developed as a result of long periods of washing up. Although rubber gloves are available, most employees do not use them. Colin, the head chef, is getting fed up with Roger and in his anger, knocks Roger unconscious with a frying pan.



Meanwhile, to cheer himself up, Mark later decides to go to the Hotel pool for a swim. A sign on the pool door reads: ‘Pool closed between 7.00pm and 7.00 am. No entry to visitors during these hours; ‘Dangerous when unattended’. Mark reads but ignores the sign and enters. He cannot find the light so just jumps in. In fact, the pool has been emptied and Mark is badly injured and tears his expensive designer swimming trunks



Task 4: LO4 (LO 4.1, LO4.2 4.2), M3, D3



Evaluate the accuracy of each of the seven statements ( A-G, below) individually, as they apply to the facts in the above scenario. Apply the elements of the tort of negligence and defences and apply the elements of vicarious liability in these situations.



Statement A: Neil does not owe Roger a non-delegable duty of care as an employer to provide a safe working environment.



Statement B: Roger can bring a claim in vicarious liability against Neil for Colin’s actions.



Statement C: The Poshplace Hotel is liable to Mark under the Occupiers’ Liability Act 1957.



Statement D: The Poshplace Hotel is not liable to Mark under the Occupiers’ Liability Act 1984 because of its warning notice.



Statement E: Mark can use ordinary negligence principles in his claim against Poshplace.



Statement F: Under the Occupiers’ Liability Act, Mark will not be able to claim for the cost of his designer swimming trunks.



Statement G: Mark can bring a claim in vicarious liability against Poshplace Hotel for the loss of his jewellery.



To achieve M3, the learner is able to organise their views in a logical and coherent manner that is appropriate for familiar and unfamiliar audience and be able to convey the prevailing legal judgements in a clear and relevant format. To achieve D3, the learner will be able to use analytical and creative thinking with a broader understanding of the business environment while identifying its relevance to law.

26 August 2015,
 0

Aspects of Contract and Negligence for Business Assignment title Aspects of Contract and Negligence for Business Purpose of this assignment The purpose of this […]


26 August 2015

Managing Financial Resources and Decisions


Assignment title

Managing Finance-Part 1


Purpose of this assignment

For this assignment you need to produce a report. You are required to explain sources of finance available to a business and the implications of finance as a resource on the chosen organisation.




Scenario:

Following a strategic review, as a newly appointed Finance Manager, you are required to produce a report to present to the Finance Director of your chosen company.


Task (LO 1.1,1.2,1.3,2.1,2.2,2.3,2.4) M1,D1,D3

Prepare a report and focus on sources of finance available to the business and discuss internal and external sources separately. Assess the positive and negative implication of the different sources of finance identified. Select a project that is typical to your organisation then identify and discuss various
sources of finance appropriate for that business project. You need research the costs of each of

sources of finance you have identified.



Also, discuss the importance of financial planning and give detail of how this financial planning

undertaken. You also need to identify the information needs of internal and external decision makers. Finally, describe how different sources of finance identified can influence the appearance of the financial statements .



To achieve MI, have effective judgements and approach to study and research to identify and explain the sources of finance available to a business and implications of finance as a resource within a business



To achieve D1,justify conclusions through synthesis of ideas to to identify and explain the sources of finance available to a business and implications of finance as a resource within a business



To achieve D3, demonstrate receptiveness to new ideas and take decisions to identify and explain the sources of finance available to a business and implications of finance as a resource within a business


















26 August 2015,
 0

Managing Financial Resources and Decisions Assignment title Managing Finance-Part 1 Purpose of this assignment For this assignment you need to produce a report. You […]


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