P4 explain the reasons behind the choice of media in a successful promotional campaign

P4 explain the reasons behind the choice of media in a successful promotional campaign
  •  Prepare a colorful leaflet, using examples; explain why certain types of media are used and how they can contribute to the success of a promotional campaign. Consider: promotional objectives, media choice, target audience, timing, cost and coverage and readership and circulation.
  • Should not be more than two pages.