How Small U.S. Businesses Can Court Customers in China

How Small U.S. Businesses Can Court Customers in China

You are required to find and write about a current business news event that illustrates some of the concepts covered in Chapters 1, 2, 3, 4 and/or 7. Your analysis of the event should be based on a minimum of four (4) articles about that event. Articles can be from any major periodical (i.e., Fortune, The Economist, Business Week, National Geographic, etc.) or newspaper (i.e., New York Times, Wall Street Journal, Christian Science Monitor). While it is preferable that you draw on the most recent events, the event you choose to discuss can occur any time after March 1, 2014.

Write-ups should include a Description of the situation, a clearly articulated Connection to Management Concepts, Takeaways/Lessons Learned, and References. You should draw upon a number of management concepts from at least two different chapters in your analysis of the event. Takeaways should go beyond the current situation/organization. You are being asked to think about what management lessons you have learned, which you can apply to your professional life in the future.
Your work should be professionally presented. In terms of formatting, written summaries should be at least 2 pages single-spaced pages (with double spacing between paragraphs). The font should be 12 pt Times New Roman. Margins should be 1 inch around. The write-up should be titled. Your name and the due date should appear on the first page and be right justified. The management concepts that you draw upon should be italicized in the Connection to Management Concept section. All three narrative sections should be clearly delineated with bolded headings. You will be penalized for grammatical, spelling and other errors